Simon White Services

Rank Higher. Get Found. Grow Faster.

SEO Optimization Services

Search engine optimization isn’t a one-time task — it’s an ongoing investment that compounds over time. At Simon White Marketing, our SEO services are built on a foundation of data, technical precision, and content strategy to deliver sustainable rankings for your most valuable keywords.

What’s included in our SEO service:

  • Technical SEO Audit — We examine your website’s crawlability, site speed, mobile performance, indexing issues, and Core Web Vitals to identify and resolve anything holding you back from ranking.
  • Keyword Research & Mapping — We identify the exact search terms your ideal customers use and map them strategically across your site pages for maximum impact.
  • On-Page Optimisation — From title tags and meta descriptions to heading structure and internal linking, we fine-tune every page element that search engines evaluate.
  • Content Strategy & Creation — We develop and publish optimised content (blog posts, service pages, landing pages) that builds topical authority and earns organic traffic month after month.
  • Link Building — We earn high-quality backlinks from reputable websites to increase your domain authority and push your pages up the rankings.
  • Local SEO — If you serve customers in San Diego or specific neighbourhoods, we optimise your Google Business Profile, build local citations, and target geo-specific keywords.
  • Monthly Reporting — Transparent, jargon-free reports showing rankings movement, organic traffic growth, and leads generated.

Average results: Our clients see an 85% increase in organic visibility within the first four months.

Pay-Per-Click Advertising (PPC)

Stop Wasting Ad Budget. Start Generating Real ROI. With Google Ads and social media advertising, every dollar should be working hard for your business. Our PPC management service ensures your budget is invested strategically — reaching the right audience, at the right moment, with the right message.

What’s included in our PPC service:

  • Account Audit & Strategy — We start by auditing your existing campaigns (or building from scratch) to identify waste, opportunity, and competitive gaps.
  • Keyword Research & Bidding Strategy — We build tightly themed ad groups around high-intent keywords, ensuring your ads appear when customers are ready to buy.
  • Compelling Ad Copywriting — We write and A/B test ad headlines and descriptions that drive clicks and pre-qualify your audience before they even reach your site.
  • Landing Page Optimisation — Traffic without conversion is money down the drain. We optimise or build landing pages specifically designed to convert PPC visitors.
  • Link Building — We earn high-quality backlinks from reputable websites to increase your domain authority and push your pages up the rankings.
  • Conversion Tracking Setup — We implement accurate tracking so you know exactly which ads, keywords, and audiences are generating leads and revenue.
  • Ongoing Optimisation — We review and optimise campaigns weekly — adjusting bids, pausing under-performers, and scaling winners.
  • Transparent Reporting — Full visibility on ad spend, impressions, clicks, cost-per-lead, and return on ad spend (ROAS).

Platforms we manage: Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.

Social Media Management

Build a Brand Your Audience Can’t Ignore. Social media is where your customers discover, evaluate, and decide to trust your brand. Done well, it’s one of the most cost-effective ways to build loyalty, drive traffic, and generate enquiries. Done poorly, it’s just noise. We make sure yours stands out.

What’s included in our social media service:

  • Platform Strategy — We identify which platforms your ideal customers use most and build a presence tailored to each one’s unique format and audience expectations.
  • Content Calendar & Creation — We plan, write, design, and schedule high-quality posts that reflect your brand voice and engage your audience consistently.
  • Community Management — We monitor comments, respond to messages, and foster genuine conversations that build real relationships with your followers.
  • Paid Social Advertising — We create and manage targeted ad campaigns on Facebook, Instagram, and LinkedIn to reach new audiences and retarget warm prospects.
  • Hashtag & Trend Research — We keep your content discoverable and current by leveraging relevant hashtags and trending topics in your industry.
  • Influencer Outreach — Where appropriate, we identify and manage partnerships with micro-influencers who can amplify your message authentically.
  • Monthly Analytics Review — We track reach, engagement, follower growth, and leads generated — and adjust our strategy based on what the data shows.

Platforms managed: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest.

Ready to Take Your Digital Presence
to the Next Level?

Let’s start with a free, no-obligation SEO audit. I’ll show you exactly where your business stands
and what steps will make the biggest difference.

Book Your Free SEO Audit Today